food service business

Five Dollar Crisis

With the ongoing and fast-changing COVID-19 pandemic, I’m shortening these episodes to take less of your time. This episode speaks to the questions we ask that serve us no real purpose. And it stems, for me, at least, from a time I’d been robbed while working in the taco truck. Questions that Waste Time What…

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The Taco Man – Israel Miranda

On today’s bonus episode 2, we take trip down to southern California. Ontario California to be exact. Here, we are hosted by Israel Miranda, the owner of The Taco Man. He runs two locations in the outskirts of Los Angeles (east of LA) – in what is locally referred to as the Inland Empire. He…

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Food Truck Bully

At some point or another, we’ve all had to face a bully. For my parents, that happened early on in their journey to break into the TACO TRUCK business. But first I tell you a bit about a recent trip I took to Southern California. A special trip to visit a few taquerias. But more…

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Tacos Al Pardon

On today’s episode Isidro dives right into “Pardon” – in Spanish, it’s – yes, you guessed it…. Perdon. Perdon, in Spanish, is usually used to say, “Excuse me” or “Pardon me.” That’s not what Isidro is talking about. He’s referring to Forgiveness. The forgiveness that in many cultures is seen as weakness. It’s seen as…

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Ops Between the Wheels

Today we dive into some of the operations within the wheels of his parent’s taco truck and all the work that went into making it run smoothly. It’s not an easy task to run a taco truck and Isidro’s parents did it every day, 7 days a week. Hours of prep along with early mornings…

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Why don’t you have your own taco truck?

I get asked often, “Why don’t you have your own truck? Do you do catering? Where is your truck now?” Almost as soon as people finish their questions, I think back to my childhood when my parents would literally stay up from dawn to dusk working their butts off just to earn a living and…

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