family business

Salsa Network (REPLAY)

Today’s episode originally published in JUNE 2018. It’s also my father’s birthday. So today we take some time to look back at the connections that brought my siblings and I to this country. We go back to a time when I went to a World Cup match with my Dad. The year was 1994. It…

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Pilot Light

In loving memory of my Father, Juan Salas 06-24-1936 to 05-12-2020 If you wish to help cover funeral expenses, you can contribute to: 10,000 TACOS Podcast Podcast Publish Date: May 16, 2020

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Tamale Season (REPLAY)

It’s that time of year! If you look around, almost everywhere you go, you will see festive lights, crowds gathering at Christmas parks, packed ice rinks, and, of course, tons of suckers (I mean, people at shopping malls). Yes, the holiday season is in full swing! But there is another season that is in full…

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Sesos and Sadness

Today on the show, we tell a story about a couple, a young couple who met at the night club where we used to sell tacos all those years ago. A story of love, tragedy, and perhaps forgiveness without having to say it. A story that helped me understand the importance of being a listener…

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LOL – Laugh out Lengua

Not that many people, at least in America, are familiar with this tender type of meat. Especially on a taco. Lengua translates to tongue. It’s beef tongue. I’m going to tell you a little bit about this meat. I’m also going to tell you a bit about how this meat and the many steps to…

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Food Truck Bully

At some point or another, we’ve all had to face a bully. For my parents, that happened early on in their journey to break into the TACO TRUCK business. But first I tell you a bit about a recent trip I took to Southern California. A special trip to visit a few taquerias. But more…

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Taco Truck Parents

On today’s episode Isidro talks a little about parenting, specifically a time when his parents helped him, at the ripe old age of 31, set up his own apartment. The lesson he learned was not to be so quick to judge people when it comes to how and what parents will do for their children….

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Trust the Tortilla

Today on the show, Isidro starts by asking, “what are the hidden ingredients in every great taco?” Though it may be hidden by all sort of toppings on a taco, it’s not the meat. It also isn’t the seasoning or the blended ingredients in the salsa. And though all those things are important, it is…

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Tacos that I Used to Know

Today on the show, Isidro talks about what he refers to “tacos that I used to know.” When he thinks of them, a little sadness ensues because he knows he will never get to taste those tacos again. Isidro tells us a little more why he hated selling tacos as a kid and some of…

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The Baddest Taquero, Part Two

In this second part of “The Baddest Taquero”, Isidro describes how his Dad was a taco truck pioneer and about how he set himself apart from the rest of the taqueros of his time. Isidro’s Father’s idea to set a price point of $1.25 for a big taco was a brilliant idea from a marketing…

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