taco truck

La Chiquita the Famous Taco Truck

The vehicle in which Isidro and his family served up amazing food with a strong personal connection wasn’t just your normal truck. For that, we dedicate today’s episode to La Chiquita, the special taco truck. Isidro walks us through the truck and breaks down how they managed to cook and put out so much good…

Read More

After School Special

We switch it up a little in today’s episode, and take the spotlight off of tacos and take a stroll down memory lane. Back in the early 80s, Isidro and his siblings would get done with school and spend the rest of their afternoon helping their parents clean, stock, and maintain the family food truck….

Read More

Little Taco Syndrome

We begin by introducing LTS. LTS stands for “Little Taco Syndrome” or also known as “Little Man Syndrome” and the “Napoleon complex.” Isidro himself has dealt with being “vertically challenged” and was the object of teasing as an adolescent. With the help of the lessons learned from his family’s taco truck, he went from being…

Read More

La Chiquita – Our Taco Truck

Our Taco Truck was a part of our family. A very important part! We spent so many hours there preparing and selling tacos, it was almost a second home. We called her La Chiquita. She was the inspiration behind my logo. Let me tell you about La Chiquita. She was about the size of a…

Read More

Stung by too many Tacos!

“Slow down! You are eating so fast!” If you have ever heard this statement before, this episode is for you. It’s easy to eat fast when you are preoccupied, rushed or just really into your food and can’t hold back the excitement of the beautiful taco before you. Or maybe you are like Isidro, who…

Read More

Carne Asada

Today’s episode features the great “meat on a grill,” or as we know it, carne asada! The carne asada taco represents many good things to Isidro as we hope it does for you as well. This was the most popular dish that his family sold through their taco truck, and the time and attention they…

Read More

10,000 Tacos and Counting

My childhood was different. Growing up in the 80s selling tacos in a truck shaped my life in so many ways. One doesn’t realize that one grows up in an environment that’s so different from the norm. I didn’t know it was shaping my life in the way that it was. And now that I’ve…

Read More

Welcome to 10,000 Tacos® Podcast

Welcome to the 10,000 Tacos® Podcast! This is a podcast about, you guessed it, tacos! Maybe even the occasional tortas, enchiladas or chile relleno, but tacos are the reason we are here. Isidro’s family sacrificed tremendously so that himself and his family could have the best life possible, and this podcast is just one way…

Read More